SERM

SERM(Search Engine Reputation Marketing)

The main goal of this project is an automated collection, analysis, and processing of all company reviews from various accounts of Google Business. It is necessary to consider deleted reviews, to have a distributed system of access with different roles for answering and analyzing the feedback, and also to maintain and monitor special reviews. The implementation of a filtering system for all data and the ability to export the received data to Excel.

The implementation of the SERM project involves the following steps:

1. Project design, technology stack selection and template preparation.

2. Connect all Google Business accounts to one consolidated account.

3. Connecting and configuring Google API, preparing queries.

4. Create a mechanism for automatically downloading reviews and displaying them.

5. Role separation mechanism to limit access to certain project sections.

6. Create a mechanism for feedback.

7. Interface for accounting, editing and monitoring of special reviews.

8. Collection of project statistics,  reporting for the period, and export to Excel.

9. Testing, and connecting the staff of the relevant departments.

10. Automatic response mechanism for specified criteria and response templates.

11. Project deployment, customize data access and backup.

12. Support and subsequent updates, as required.

Technology stack:

• PHP 8.2
• Laravel 10
• MySql
• Google API

SERM has production and stage branches:

https://serm.bloomex.info

https://dev-serm.bloomex.info

SERM Instructions