Bloomex

Bloomex Inc. description

Canada's Official Florist

Bloomex had its beginnings in a small local flower shop located in downtown Toronto. After developing a traditional retail flower business, in 2005 the owner decided to try something new by expanding into online sales with an innovative business model and a more efficient way to sell flowers. Bloomex was born along with its motto of "Fresh, Fast and Fair." The company goal: to provide Canadian customers with superior quality gifts at much lower prices.

How Does Bloomex Do It?

It's a formula that worked, and still does. Firstly, the company buys products directly from growers and suppliers. This arrangement eliminates the wholesalers (middlemen) from the equation which greatly decreases costs and shorter farm to recipient timelines which provides a much fresher product for you, the customer.

The next step was to market, sell and prepare the products through Bloomex's own production facilities. Customers can order flowers and gifts online, on the phone, or through live chat with the Bloomex team of dedicated customer service staff. This ensures a more efficient and professional experience for every order. Having our own production facilities to carefully prepare and send your order means a better product and on time delivery, to more locations coast to coast.

View Bloomex Business Model

Company Growth

We are pleased to see that customers are happy with the significant savings and the fresh, quality products. Bloomex has grown year after year. The company was able to add production facilities in more provinces and today operates eight in Canada (Halifax, Montreal, Ottawa, Toronto, Winnipeg, Edmonton, Calgary and Vancouver). Product offerings were expanded as well, with gourmet gift baskets, luxury spa baskets, delicious gourmet foods, balloons and other unique gift items being added for customers.

In 2011, Bloomex opened a U.S. location in Miami, Florida. It began selling wedding flowers directly to customers under the Bunches Direct brand. Bloomex also expanded into Australia in 2011, opening a production facility in Sydney and continuing it's mission to provide better quality flowers and lower prices. Over the last twelve years, following the same successful formula as Canada Bloomex Austraila has expanded it's Same Day Flower Delivery by opening fully owned and operated floral production facilities in Brisbane, Melbourne, Perth and Adelaide.

Today, Bloomex is proud to be Canada's "Official Florist" and to serve Canadians virtually coast to coast as the largest and most successful florist in the nation. In 2023, Bloomex saw it' four millionth customer successfully served.

Say It with Flowers... for Less with Bloomex!

We look forward to serving you again soon!

Bloomex Official Timeline:

• March 1999 – Bloomex founder purchases small flower shop called Ampal Flowers located at University Avenue in Toronto
• 1999- 2005 – A traditional retail flower business is developed under the name Ampal Flowers, with some experimentation into e-commerce
• December 2005 - Bloomex is incorporated with the goal to provide superior quality floral gifts and lower prices
• 2006 – Bloomex operates from its 3 production facilities in Ottawa, Toronto and Montreal
• September 2007 - Bloomex opens production facilities in Calgary and Vancouver
• August 2008 – Bloomex opens production facilities in Halifax and Winnipeg
• November 2009 – Gourmet gift baskets are added to product offerings
• November 2010 – Bloomex opens production facility in Edmonton
• 2011 – Bloomex begins selling wedding flowers directly to consumers under the Bunches Direct brand. U.S. location opens in Miami, Florida
• 2011 - Bloomex brings its mission to provide better quality flowers and lower prices to Australia under www.bloomex.com.au. Australian production facility opens in Sydney
• 2012- One millionth customer is successfully served
• 2013 - Bloomex adds non-floral gifts to its product line
• 2020 - Bloomex brings its mission to provide better quality flowers and lower prices to New Zealand under www.bloomex.co.au. New Zealand production facility opens in Auckland.

Bloomex offers the following Gifts for all Occasions:

• Fresh Flowers
• Gourmet Gift Baskets
• Fruit Baskets
• Live Plants
• Homemade Cookies and Cakes
• Gourmet Chocolates
• Lobsters and Seafood

Bloomex Community Partners:

Bloomex is proud to support some of Canada's key sports, arts and charitable organizations, coast to coast. Bloomex is the Official Florist of Skate Canada, the Canada Running Series including Scotiabank Toronto Waterfront Marathon, and Official Floral Partner of Canada's Royal Winnipeg Ballet. Bloomex is a national Silver Ribbon sponsor of the Canadian Breast Cancer Foundation, official sponsor of Make-A-Wish Canada, and floral provider to the National Arts Centre. There are many more community partners, including Tennis Canada and ALS Manitoba. Please visit our Community Partners page to learn more.